Nerves
Fresh Clean Threads
Picture this – you’re an average looking 30-something year old, who after months of half-hearted excuses finally managed to make a dating profile where you may have found... the one. It’s thirty minutes before your date, the clock is ticking, and for the life of you you cannot find a shirt that makes you feel the slightest bit confident. That is until you throw on your wingman, Fresh Clean Threads.
This 0:30 commercial campaign starring Michael Glauser pulls heavy inspiration from the style and work of Edgar Wright, utilizing his quick match cuts and eclectic energy to drive our persona’s sense of urgency in finding the right fit.
